Organizing lucky draws, discounts and other preferential activities can attract a large number of people's attention and make consumers willing to pay for it. On the surface, we make money by buying, but in fact the biggest winner is the merchan...
Organizing lucky draws, discounts and other preferential activities can attract a large number of people's attention and make consumers willing to pay for it. On the surface, we make money by buying, but in fact the biggest winner is the merchants themselves. As time goes by, market saturation is getting higher and higher, and many marketing methods have become old-fashioned.
Unless it is some daily necessities, it is easy to be eliminated by the market. In order to gain a foothold, these businesses will come up with various novel ways, such as vending machines, doll clamping machines, and various lottery machines, placing some expensive items inside to attract everyone to participate.
The most common thing is to smoke big-name lipsticks. Products on the market sell for hundreds or even thousands of dollars. In front of this machine, consumers may take away the products for a few dollars. Merchants are aware of this. Everyone has a fluke mentality and feels that they must be the lucky one. In the end, they still make wedding dresses for others.
Some time ago, a netizen shared a video on a social platform. There was a pet lottery machine placed in a shopping mall. There were actually many live cats inside, and there were even dogs, hamsters and other pets. Players who want to get prizes must spend money to participate in the game. After accumulating a certain number of points, they can redeem corresponding prizes.
are respectively the first prize: cat or dog; the second prize: chinchilla; the third prize: pet betta fish; and the lucky prize: green plant. This short 17-second video has aroused heated discussions on the Internet. People think that the merchants are simply taking advantage of the compassion of pet lovers to make money and are not worthy of support.
Later, the merchant came out to respond. They claimed that the purpose of doing this was to help homeless cats and dogs, hoping that in this way, caring people could adopt them. In addition, all pets in the lottery machine have undergone strict health inspections, and there will be people cleaning and feeding them regularly.
Although the merchants have explained a lot, netizens are still unappreciative. Using lottery as a method of adoption is really unconvincing. First of all, treating them as prizes is wrong in itself. Although they are animals, they are also living lives. Drawing them out as prizes is disrespectful to life no matter how you look at it.
Secondly, this kind of adoption method is not standardized in the first place. There is a lot of randomness in selecting the owner through lottery. How can the merchants ensure that the people participating in the game really like the pet? They may just be greedy for novelty and want to try it, but in fact they don’t want to raise it at all. What should they do then?
Finally, cats and dogs will be very uncomfortable if they are kept in a closed space for a long time. Although they are fed regularly and the feces and urine can be cleaned, the cabinets are surrounded by transparent glass and there are a lot of people in the mall. It is difficult to guarantee that some timid cats will not be afraid. In full view of everyone, there is no way to escape.
The word stress response should be familiar to cat owners, and the environment of the lottery machine just meets all the triggering conditions. It is an unfamiliar environment and a noisy crowd. If you encounter some inappropriate people knocking on the glass and intimidating them, once the stress response occurs and no timely treatment is given, a fresh life will be lost.
Considering these aspects, this behavior of the merchant is indeed inappropriate. On the surface, it is under the guise of helping stray pets find homes, but in fact they want to make money by taking advantage of everyone's sympathy. As for whether they are really happy, the merchants have no scruples at all. As long as the money is in their pockets, it is considered a success.
